Booking is a sales process and what better way to be more effective than to take advantage of technology, not only on the creative front but in the business world as well. As we mention with promotion, musicians can create high quality promotional materials at no cost other than their time. Also, it gets easier everyday for a musician to connect with people who are willing to buy their talent. This creates an opportunity where an artist can be much more effective in the booking process. By using digital mediums and delivery, not only can you blanket a large group of recipients with your material but you can quickly make custom more personable material for many individuals. You can also manage contacts, track correspondence and quickly receive those very important confirmations from fellow band members. All of this is on your Mac ready to be used. Let us show you how.