The best technology is the one available now
Technology has come a long way in the past 10 years, as noted by Thomas Houston in his blog post “Camera Pro Chase Jarvis Preaches iPhone Photography.”
Think about it. Where were you a decade ago? Many places probably. One place you weren’t, though, was on a street corner or at a show snapping pictures on your cell phone and disseminating them to a media-hungry public within seconds.
That’s all different today. Now you can capture life’s moments and publish them with a couple clicks.
Of course, the quality of your smartphone pics may not be as illustrious as a high-end SLR, but Chase Jarvis, the subject of Houston’s post, has created an app designed specifically to enhance your mobile media.
Best Camera, available for $2.99 on iTunes, lets you shoot, apply multiple filters and effects – 14 filters and effects, to be exact – and share your images via Facebook, Twitter, e-mail and the Best Camera photograph community.
Still not convinced that the iPhone can produce quality images? Let us quell your concern. Take a look at Jarvis’ gallery, filled with the kind of art that could only be produced by the likes of a top-tier Canon just a few years ago.
Another photographer making a name for himself with iPhone photography is Greg Schmigel, an Annapolis, Md., artist whose pictures on JustWhatISee.com are in the same creative company as the street art people pay good money to observe at the MoMA.
But how can you use this technology to your advantage? Think promotion. As a musician, your fans are interested in what you have to offer. They want to see pics from the shows they missed. They want to learn more about what goes on behind the scenes. And they want the photographic evidence of your late-night rendezvous. More than you know. Which can be a good thing or a bad thing, depending on how tight your security is.
Yes, as Chase Jarvis claims, the best technology is what’s available right now. The one right at your fingertips.
Sort of like that pricey, start-of-the-art alarm system you just installed. Which will come in handy very soon.