“Friction is Fiction” By Gerd Leonhard

Here is a great presentation explaining the concept of “Friction is Fiction” in controlling content for monetization.  Think DRM, Music, Digital Media etc.   This is a great look into the future of Music and our industry.  Also, Gerd has so kindly offered his 3 books: Friction is Fiction, The End of Control, and Music 2.0 books FREE for anyone to download at: MediaFuturist: A gift for you: free PDFs of my last 3 books: Music 2.0, The End of Control, Friction is Fiction

Check out other presentations by Gerd:

Future of Music




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