Just as technology brought opportunities to musicians to record and create music with ease, it has also made video production more accessible to more people. Not to mention it has created higher demand for new platforms and new media that all require music. Ten years ago it was unthinkable that just about anyone could create a fully edited HD video, and now we have not only the iPhone 6 complete with 1080 HD,capturing time-lapse, and the ability to shoot 240 FPS, but GoPro cameras are now shooting 4k! For those not familiar with what any of this means, just know that it makes working with audio formats look like working with a Word document, processing wise, compared to these video formats. In addition to having the ability to capture such high quality video, tech has brought video content creators easier ways to edit and distribute their work. Sound familiar? Because we work with audio, us musicians have always been on the leading edge of producing, editing, and distributing in the digital format. With faster tech and bigger storage, it’s now video’s turn.
We’ve discussed different workflows to start cranking out production and incidental music for this type of media and the library music industry as it relates to the world of television. However, with more visual media being created and consumed by more people, there is even more opportunity for your music to be a part of the production. I work for the royalty free music library Muserk and am amazed by the different media formats, content creation tools, and media consumption behaviors that are popping up everyday. Here are some quick mentions of somethings to check out and why.
Let’s start at capturing footage. If you are not familiar with the abbreviation DSLR it stands for Digital single-lens reflex, which, for the most part a few years back, meant “very expensive” professional camera. DSLR sensors can now be found in many higher end, yet affordable, consumer cameras. This now brings incredible quality to everyone. Many businesses are bringing content creation to their marketing departments. The in-house graphic designer is now the the cameraman and editor. Check these videos out for a taste of what is possible.
Back in the day, there were two main choices for Mac users; iMovie (which made everything look like it was made in iMovie) and Final Cut Pro. Today, there is a whole bunch of options available to anyone shooting and editing video content. Final Cut X came in in recent years at a very reasonable price. Screenflow (which is what I personally use for tutorials) from Telestream allowed anyone who wanted to screen capture gameplay’s, walk-thru’s, and tutorials, a means to do so. Then there are cloud solutions such as WeVideo that doesn’t require installation in a computer, that gives individuals and businesses a solution to edit all this wonderful footage that was captured from the cameras mentioned previously. Again, more video content being created by non-traditional video content creators.
Sigh, where to start with this one? Everyone knows YouTube is huge. We even talk about it in our YouTube strategy for musicians. But, not everyone realizes how big it really is both for the content creator and content consumer. Consider these stats.
Along with this massive amount of activity that takes place on YouTube, sits YouTube’s Content ID and Partner programs. Most anyone can begin to monetize original content that they have created by simply uploading it to Youtube, or by claiming existing content through Content ID. This has begun to create new lines of revenue for video producers and musicians alike.
And now to tie this all together. With the video production workflow pretty much completed from footage capture, to editing, to distribution, there is a higher demand for music to accompany this media than ever. Leveraging online music libraries as a way to get your music to these new tech savvy content creators is a great way to jump into the mix. as I mentioned previously, I work for Muserk. We are always looking for new music so feel free to contact us to learn more about submissions. Additionally, Check out other resources such as musiclibraryreport.com for more info on libraries and the different ways music is licensed.