Intro to Music Promotion

This is an introduction to Music Promotion and Discovering Your Brand.  Today in the industry it is crucial that musicians actively promote themselves and develop their brand as an artist.  The reasons, as we mentioned previously, can be  summarized as:

Too often, musicians equate promotion to a quest to get as many people to listen to their music as possible, and stop there. They feel that this is all people need to do to understand them as an artist, and that actively and deliberately promoting themselves beyond that, would somehow be selling out. Unfortunately, this approach is neither effective nor helpful to anyone. We will cover:

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